Ten Key Takeaways for Radio in the Pandemic
By Mikkel B. Ottesen & Bill De Lisle Since the Corona Pandemic started sweeping the Globe we have seen Doomsday headlines about Radio losing listeners in huge amounts to tv …
Corona Coverage Will Boost Radio Listening
Radio will play an important role in the battle against Corona Virus. RadioAnalyzer has decided to help clients for free. The signs are in the data already: the public is …
3 Christmas Promotions That Work… and 1 That Doesn’t
Running a radio station at Christmas is always a challenge. It can be a “damned if you do, damned if you don’t” scenario. What your listeners, clients, commercial partners, and …
What Audio can learn from NBA Basketball and the Video Game Industry Mistakes
“Don’t hate the player, hate the game” is a quote most often used in defense of taking a less acceptable – but supposedly faster, cheaper, or more efficient – route to …
Music Sweeps and How They Don’t Work
He had the slick vibe of a modern day John Wayne. He had come from afar to save us as the authority of Cool itself from the west. He almost …