Ten Key Takeaways for Radio in the Pandemic
Radio in the pandemic and our observations. By Mikkel B. Ottesen & Bill De Lisle What is happening for Radio in the Pandemic? Since the Corona Pandemic started sweeping the …
Corona Coverage Will Boost Radio Listening
Radio stations during Corona, radio listening in Corona – what is happening? And what can we learn from it? The article discusses the main role of radio stations during the …
3 Christmas Promotions That Work… and 1 That Doesn’t
Running a radio station at Christmas and creating Christmas promotions is always a challenge. It can be a “damned if you do, damned if you don’t” scenario. What your listeners, …
What Audio can learn from NBA Basketball and the Video Game Industry Mistakes
“Don’t hate the player, hate the game” is a quote most often used in defense of taking a less acceptable – but supposedly faster, cheaper, or more efficient – route to …
Music Sweeps and How They Don’t Work
Music sweeps, John Wayne and Radio Stations – how are they all connected? He had the slick vibe of a modern day John Wayne coming from afar to save us …