Lockdown Insights – The Sequel
I recently sat down (virtually) with my good friend and radio colleague Yvonne Malak to talk about radio listening and how it has changed during the different stages of the …
Corona Coverage Will Boost Radio Listening
Radio stations during Corona, radio listening in Corona – what is happening? And what can we learn from it? The article discusses the main role of radio stations during the …
3 Christmas Promotions That Work… and 1 That Doesn’t
Running a radio station at Christmas and creating Christmas promotions is always a challenge. It can be a “damned if you do, damned if you don’t” scenario. What your listeners, …
Tactical Observation
How music comparison can help your radio station to perform better? Let’s take a look at the music comparison function and introduce you to tactical observation. “Strategy requires thought, tactics …
Music Sweeps and How They Don’t Work
Music sweeps, John Wayne and Radio Stations – how are they all connected? He had the slick vibe of a modern day John Wayne coming from afar to save us …